Baxter Need4Speed

Need 4 Speed - Baxter Healthcare

Published on Aug 28, 2017

Asia Ability worked with 30 Healthcare Professionals from our valued long-term client Baxter Healthcare – a global leading supplier of products essential to world healthcare. Since 1931 focusing on improving healthcare quality and access for patients and providers alike. Asia Ability supported Baxter’s 2017 Asia Pacific Medical Affairs Summit with an afternoon of activities that supported key team building messages.

At the centrally located venue of the Hilton Hotel, KL Sentral – Malaysia, Asia Ability facilitated a workshop including 2 exciting and engaging events – Need for Speed and Commercial Break!

Need 4 Speed is a time and motion study in miniature, a frenetic table based intervention that actively encourages participants to review and improve performance. Faced with jumble of model components, teams must switch into gear to assemble a range of snap together concept cars in record time.

Optimising flow and maintaining quality is critical to success as teams are challenged to form ultra efficient assembly lines and shave seconds off successive build times.As the learning progresses and each stage is reviewed, the focus moves from individual team times to sharing best practice between teams to achieve the best possible aggregate production time. Never has they been a more important time to explore process improvement.

Commercial Break lets your delegates experience the fascinating world of TV advertising as they create an award-winning ad from initial brief to final screening. The commercial can promote your own company, products or services or deliver powerful internal messages on teamwork, values or customer service. This fun and engaging experience is a great way to reinforce your conference goals by encouraging your delegates to think about and interpret, the messages themselves.

Delegates are split into smaller teams that are given the same brief or a range of objectives to cover different messages. The agencies then have to develop a strategy, storyboard and script before moving on to production. They are provided with all the equipment, from cameras to clapperboards, required to get the idea on screen and the skills to make it happen including make-up and acting lessons. As in the real advertising world, management of time, people and resources will be critical to success. It encourages participants to work closely together whilst utilising all their creative, strategic and project management skills.

All Case Studies